How can we publicize our program?

ELOs won't succeed if no one knows about you! Some ways to get the word out:

• Post information at local schools, libraries, and churches and have information about your ELO added to their newsletters
• Hold an informational meeting at a local church or school
• Offer to speak about your program at local community service agencies meetings (e.g., at Lions Clubs, Kiwanis, etc.)
• Contact your local newspaper and find out what reporter covers education in your community. Describe your program to the reporter, and ask him or her to write a story about your ELO. Invite the reporter to your ELO to see your work first-hand.
• Ask your funders for their ideas
• Contact local advertising or public relations agencies for in-kind assistance

The Afterschool Alliance, in collaboration with the Ad Council and nationally known advertising agencies, offers their "What is a Hero?" series of print ads, radio ads, and TV ads for the use of local afterschool programs. It also includes helpful tips on how to place ads and what to say to the media.